Framing and Documenting a Resurrection Story
Commodity was once the hottest and fastest growing niche-fragrance brand, with a devout consumer following. Then they went bankrupt.
An American fragrance distribution company quietly bought the brand at a liquidation sale and wanted to document and film its resurrection?
Creatif conceptualized and produced what would become an award-winning docuseries to engage Commodity’s once loyal following and build anticipation to its relaunch.