American Cancer Society – Hope Lodge
Capturing an Epic Night
ACS Hope Lodge locations offer cancer patients and their caregivers a free place to stay when their best hope for effective treatment may be in another city. To sustain this free lodging, the NYC Hope Lodge holds an annual “Hope Lodge Bash” as its central fundraising event. The Creatif content team was asked to capture the evening, and produce a video that captured the spirt and importance of the event, so that it could be leveraged as marketing collateral in subsequent years.