The Importance Of Process In Website Development

by Michael Carleo

We find that clients approach us with website development needs in all shapes and sizes. However, one thing remains true – time is of the essence. Whether it’s a rebuild of a site or a critical launch for an e-commerce business, it’s critical to engage a partner that is able to deliver. What are things you should consider when approaching website development companies to get your project done quickly?

Project Management

Websites big and small benefit greatly when there is a project manager at the helm to make sure the process is running smoothly. The project manager is responsible for relaying your needs to the internal team clearly and efficiently, so those needs are met. A great project manager will hear your feedback and communicate that to his or her team. As a result, your milestones will be completed on time.

In-House Design & Development

All website development projects go through three phases: design, development, and launch. At Creatif Media Group, we pride ourselves on being able to offer full-service website development services. We house specialists in each of the three phases. Our designers craft beautiful and functional pages that then get flawlessly built by our web development team. Having all team members in-house can ensure the quality and speed you’re looking for.

Beware of Hourly Rate Projects

Have you ever been taken advantage of by a mechanic or lawyer? Well, this can be the same thing in website development. Most of the time, our clients don’t know how to design and code, and we have found that they come to us in a pinch after getting killed in billable hours from another company. Look for a company that will give you a project rate, so there are no questions about edits and revisions. Reputable companies have all of these situations built-in, so having a one-time project fee is more palpable for consumers, thereby eliminating unnecessary grey area.

Ready to chat with our in-house design and development specialists? Contact us today to discuss your web project.

Why is Account Management Important?

by Michael Saulpaugh

To understand why account management is important as it relates to marketing projects, we must first define the role of an account manager. An Account Manager is the individual who manages the relationship between the client and the agency’s internal team. This person is the client’s dedicated resource for all communications. They are there to establish the nature of the working relationship and help solve the client’s pain points, relay important information, and keep the project on track.

Now that we have that out of the way, here are three reasons why Account Management is critical to your marketing initiatives:

  1. Communication: This is paramount for any relationship, especially a business relationship. As the client, your Account Manager, at a minimum level, should understand your business and what it offers, it’s current friction points, and the marketing goals that you would like to attain. Great communication between you and the agency team will be the foundation for a successful partnership.
  1. Advocacy: Although the Account Manager may be an employee of the agency you’ve hired, they are there to be the mouthpiece for you and your needs. With an assigned Account Manager, you can rest assured that you have someone working and advocating for you, even when the “cameras are off” (that’s a nod to the now-popular virtual meeting).
  1. Dedication: The concierge service is no longer just reserved for the high end boutique hotels. Marketing Account Managers are in place to be your dedicated resource, anytime you need them. Have a random question pop up? Need something taken care of asap? Get your AM on it!

Ready to chat with us about your marketing project? Contact us today and learn how we handle account management.