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Category: Media Buying

How Audio Advertising Aids Your Marketing

by Michael Saulpaugh

Following 2017, audio advertising on terrestrial radio, digital radio like SiriusXM or iHeart’s audio network, and podcasts has risen exponentially. In podcast advertising alone in 2020, revenues rose to over $700 million. These are staggering numbers and something that advertisers should keep in mind as they develop their 2021 marketing strategies. Despite video advertising through digital forums like Google, Facebook, Instagram, and TikTok on the rise, more consumers are continually listening to music, podcasts, playlists on Spotify, etc.

How can my business explore opportunities and pounce on getting my brand out there? Well, having a great “pitch” within a 15-second or 30-second spot can do just that.

Where Should My Business Advertise?

Discover where your target market is listening. An excellent place to start is on podcasts. There is a show for everyone, and more consumers each day are switching over to this forum to get their content. Spotify and Apple Podcasts make it very easy for you to advertise.

Do Listeners Listen To These Advertisements?

CNBC reported that 78% of podcast listeners did not mind ads in their podcast. 80% of people listen to the entire podcast in length. And according to MusicOomph, 69% of listeners reported that they heard about new products and services through those ads and subsequently purchased them.

I Need Help – Where Can I Record My Ads?

There are plenty of companies that can record reads for your brand. However, if you don’t know where to start with those ads, look for companies that can help produce, record, and place those ads in the correct spots. Stellar audio and messaging is paramount to providing value in concise time frames. Those opportunities to reach a massive audience must be adequately designed for optimal success.

Ready to explore our audio engineering capabilities for your podcast advertising? Contact us today to chat with our content producers. 

Why is Account Management Important?

by Michael Saulpaugh

To understand why account management is important as it relates to marketing projects, we must first define the role of an account manager. An Account Manager is the individual who manages the relationship between the client and the agency’s internal team. This person is the client’s dedicated resource for all communications. They are there to establish the nature of the working relationship and help solve the client’s pain points, relay important information, and keep the project on track.

Now that we have that out of the way, here are three reasons why Account Management is critical to your marketing initiatives:

  1. Communication: This is paramount for any relationship, especially a business relationship. As the client, your Account Manager, at a minimum level, should understand your business and what it offers, it’s current friction points, and the marketing goals that you would like to attain. Great communication between you and the agency team will be the foundation for a successful partnership.
  1. Advocacy: Although the Account Manager may be an employee of the agency you’ve hired, they are there to be the mouthpiece for you and your needs. With an assigned Account Manager, you can rest assured that you have someone working and advocating for you, even when the “cameras are off” (that’s a nod to the now-popular virtual meeting).
  1. Dedication: The concierge service is no longer just reserved for the high end boutique hotels. Marketing Account Managers are in place to be your dedicated resource, anytime you need them. Have a random question pop up? Need something taken care of asap? Get your AM on it!

Ready to chat with us about your marketing project? Contact us today and learn how we handle account management.