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Category: Experiential

How to Market Your Virtual Event

by Michael Saulpaugh

It’s 2021, and we believe virtual events are here to stay. Sure, at first they felt wildly unusual, but having navigated the better part of a year learning new virtual solutions, digital events are, dare we say, the new hot thing? These types of events were born out of necessity, but now businesses can strategically use them for more reasons than just safety protocols. Don’t get us wrong…we’re looking forward to having live events back too, but we feel confident in saying virtual events have some significant pros, and they can have a serious impact if you market them well.

Follow these 5 tips to successfully market your virtual event:

  1. Create engaging, attention-grabbing graphics: use an event page as your home base, wherever you decide to house it. This is the page your potential guests will land before signing up for your event so you need to interest them enough to pull the trigger on registering. To ensure that your invite page is a one stop shop, include all relevant content like videos, pictures, and keynote speaker bios, as well as sign up instructions and payment options (if a paid event) so that your guests’ interest is piqued rather quickly.
  2. Let email marketing be your friend: email marketing is one of the best ways to reach a wide audience with the seamless click of a button. As of this writing, email marketing is ranked as the most effective marketing strategy – even more so than social media, SEO, and affiliate marketing.
  3. Give the sneak peak: much like the trailer to a new movie or TV show, an engaging sneak peek of what your guests can expect will be a crucial tool you can use to hook them. Assemble the avengers by tapping into your resources and network (employees, sponsors, friends, etc.) to create an engaging reel. You’ll want to focus on professional videography, imagery, and editing to get across the finish line.
  4. Use social media (on all platforms) to your advantage: Don’t let number 2 fool you. You’ll still want to promote your event by leveraging your digital channels to supplement your other marketing efforts to reach an even wider audience. Creatif is here for all your virtual event marketing needs.

Thinking about your own experiential virtual event? Contact us today to learn about our event activations and virtual capabilities.

Why is Account Management Important?

by Michael Saulpaugh

To understand why account management is important as it relates to marketing projects, we must first define the role of an account manager. An Account Manager is the individual who manages the relationship between the client and the agency’s internal team. This person is the client’s dedicated resource for all communications. They are there to establish the nature of the working relationship and help solve the client’s pain points, relay important information, and keep the project on track.

Now that we have that out of the way, here are three reasons why Account Management is critical to your marketing initiatives:

  1. Communication: This is paramount for any relationship, especially a business relationship. As the client, your Account Manager, at a minimum level, should understand your business and what it offers, it’s current friction points, and the marketing goals that you would like to attain. Great communication between you and the agency team will be the foundation for a successful partnership.
  1. Advocacy: Although the Account Manager may be an employee of the agency you’ve hired, they are there to be the mouthpiece for you and your needs. With an assigned Account Manager, you can rest assured that you have someone working and advocating for you, even when the “cameras are off” (that’s a nod to the now-popular virtual meeting).
  1. Dedication: The concierge service is no longer just reserved for the high end boutique hotels. Marketing Account Managers are in place to be your dedicated resource, anytime you need them. Have a random question pop up? Need something taken care of asap? Get your AM on it!

Ready to chat with us about your marketing project? Contact us today and learn how we handle account management.